DAVIS ELEN - GIANT EAGLE

Video Proposal - December 7, 2024

___________

 

The concept

Our goal is to provide video/audio/lighting/grip services for an interview of real customers at a Giant Eagle site in Pittsburgh on Friday, December 13th. Combining the interview footage with quick cuts, and b-roll coverage captured onsite, we will deliver a roughly 60-second edit for review on 12/16, with final edits being delivered on 12/17.

 
 

Pre-Production

  • Concept Development: Collaborate to finalize the overarching concept and narrative approach for the video.

  • Planning & Preparation: Secure crew (two PAs, Cinematographer, Audio/Gaffer/Grip) plus gear and production tent.

  • Purchase Gift Cards: 20 x $25 Giant Eagle Gift Cards to give away to participants.

Deliverables:

  • Finalized and approved video concept.

  • Rough production schedule.

PRODUCTION

  • Onsite Filming: Capture one 8-hour day of filming onsite at the Camp Horne Road Giant Eagle. PAs gather participants, while the primary crew captures footage in and around the production tent, weather permitting.

  • Misc: Setup and breakdown all gear, setup tent, provide lunch for crew.

Deliverables:

  • All captured footage and audio, plus a raw backup of all interviews delivered via laptop and external hard drive at the end of the day.

Post-Production

  • Editing and Finishing: Craft the final video with professional editing, color grading, audio cleanup, and branded graphics (provided by client)

  • Revisions: Provide up to two rounds of revision.

Deliverables:

  • One video, roughly 60-seconds long.

TIMELINE

Project Kickoff

Pre-Production

Production

Post Production

December 6

December 7-10

December 13

December 13-17

Deliverables:

  • Final video edit, with revisions, delivered December 17, 2024


A FEW SELECT SAMPLES OF OUR WORK

This video showcases: Branded content, and editing.

This video showcases: Editing and cinematic storytelling.


WHY MAKE ROOTS?

Agile, multi-skilled team with nonprofit expertise

Efficient, intuitive production process

Authentic, well-researched storytelling that resonates

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers


INVESTMENT

Pre-Production

Concept/Planning

Production

1 Shoot Day (8 hours)

Crew/Gear/Tent/Media Transfer

Post Production

Editing with text graphics

Delivery by Dec. 17

Pre-Production $1,200

Production $5,400

Post Production $4,000

TOTAL: $10,600


 

Michael Savisky, Executive Producer

Let’s get started!

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