Everett & Hurite has the expertise. What’s missing is a consistent way to share it. With a growing demand for trusted, digestible medical content online, short-form video offers a powerful opportunity: to position your doctors as thought leaders and to help provide clear, practical insights to all patients.

We propose a tiered monthly content strategy—designed to scale. Each level delivers a series of short, polished videos that educate, build trust, and reinforce your authority in eyecare.

Video FORMAT

Each month, physicians record short video clips using a simple in-office setup or phone—guided by prompts we provide. Your team uploads the raw footage to us, and we handle the rest: editing for clarity and flow, adding branded graphics, text overlays, and light music to create polished, professional videos ready for web and social use.

This streamlined workflow keeps your doctors focused on care, while we ensure your message is getting out into the world in a clear, engaging, and on-brand fashion.

PRODUCTION SCOPE

1. Provide a one-time gear selection and setup in-office

2. Provide monthly content prompts and filming guidance

3. Review and select the best clips from submitted footage

4. Edit for clarity, pacing, and professionalism

5. Add branded graphics, text overlays, and light music

6. Optimize video format for web, social, or internal use

7. Deliver final, ready-to-publish videos each month

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

INVESTMENT BREAKDOWN

Remote Capture Kit: Selection & Training

$3,500 (one-time)

We’ll select and set up an easy-to-use gear kit your team can operate in-office—no crew required. Includes remote coaching and a simple guide, so you can regularly capture high-quality footage for us to edit. Does not include the cost of the gear itself.

Next, select the tiered option that best fits your needs.

Tier 1: Monthly Essentials

$3,200/month

Deliverables:

• 5 polished short videos/month (30–60 seconds)

• Doctor-led tips, FAQs, or seasonal advice

• Optimized for social and website use

  
  Value: Establishes your doctors as trusted voices while building a patient education library over time.

Tier 2: Momentum Builder

$4,600/month

Everything in Tier 1, plus:

• 2 additional videos/month (7 total)

• Light motion graphics

• Strategic scripting support

  
  Value: Maintains visibility with regular, engaging content. Starts building a recognizable brand voice across platforms.

Tier 3: Thought Leadership Suite

$6,000/month

Everything in Tier 2, plus:

• Monthly doctor featurette (1–2 min deep dive)

• Custom campaign strategy (e.g., back-to-school vision, cataract awareness month)

• Performance-based refinements (which videos are driving engagement?)

  
  Value: Elevates Everett & Hurite as an ongoing source of insight and trust. Powers both marketing and mission.

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.