Make Roots is excited to help bring Feasibly’s story to life through smart, strategic video. Your mission to deliver fast, accurate, bank-ready feasibility studies is not only compelling, it’s deeply needed by decision-makers navigating high-stakes projects.

Below, you’ll find a summary of our proposal to create clear, effective content that builds trust, drives action, and captures the unique power of your platform.

Video FORMAT

For Feasibly’s dual audience, a mixed media approach that combines live action with dynamic animated overlays is the most effective visual treatment. This strikes the right balance between human trust (seeing a real face attached to the brand) and technical clarity, ideal for homepage hero videos and persona-specific explainers. 

PRODUCTION SCOPE

We recommend a Base Package of essential and immediate-use videos, as described in your brief. This includes:

1. Homepage Hero Video (60 seconds)

2. Persona Explainer #1 – One-Time Projects (60 seconds)

3. Persona Explainer #2 – Subscription Clients (60 seconds)

4. A set of UI Animations (10 seconds each)

In addition, we recommend a monthly Tiered Add-on Package that can grown with your organization. These a-la-carte options add steady thought leadership and conversion-driving content to your library over time, strengthening the brand and legitimizing a wide range of client-types. These include:

1. Persona-specific Micro Testimonials - Virtual interviews and graphics. Purpose: Pain-point and value narration aimed at specific industries (30 seconds)

2. Short How-to Videos Animated screen shots of product. Purpose: Clarify the “how” behind the magic — especially useful for new prospects or curious investors (30 seconds)

3. Investor-ready Insights - Bite-sized wisdom in animated typography. Purpose: Equip users to sell their project better with Feasibly’s help (15 seconds)

4. Behind-the-Tech Snapshots - Stylized footage and text on screen. Purpose: humanize the tech and differentiate it from generic AI claims. Show WHY Feasibly is different. Each video is one distilled thought. (15 seconds)

This video content flywheel is self-reinforcing, which means it can act to continuously:

1. Educate investors and municipalities

2. Explain what makes Feasibly different

3. Share client success stories

4. Drive trust and clarity

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.