Make Roots is excited to help bring Feasibly’s story to life through smart, strategic video. Your mission to deliver fast, accurate, bank-ready feasibility studies is not only compelling, it’s deeply needed by decision-makers navigating high-stakes projects.

Below, you’ll find a summary of our proposal to create clear, effective content that builds trust, drives action, and captures the unique power of your platform.

Video FORMAT

For Feasibly’s dual audience, a mixed media approach that combines live action with dynamic animated overlays is the most effective visual treatment. This strikes the right balance between human trust and technical clarity, ideal for homepage hero videos and persona-specific explainers. 

PRODUCTION SCOPE

We recommend a Base Package of essential and immediate-use videos, as described in your brief. This includes:

1. Homepage Hero Video (60 seconds)

2. Persona Explainer #1 – One-Time Projects (60 seconds)

3. Persona Explainer #2 – Subscription Clients (60 seconds)

4. A set of UI Animations (10 seconds each)

In addition, we recommend a monthly Tiered Add-on Package that can grown with your organization. These a-la-carte options add steady thought-leading and conversion-driving content to your library over time, strengthening the brand and legitimizing a wide range of client-types. These include:

1. Persona-specific Micro Testimonials (30-45 seconds)

2. How-to Videos (2 minutes)

3. Short-form Explainers (30 seconds)

This video content flywheel is self-reinforcing, to continuously:

1. Educate investors and municipalities

2. Explain what makes Feasibly different

3. Share client success stories

4. Drive trust and clarity

ALL TIERS INCLUDE

• Editing: Crisp, relevant visuals, clean audio, and tight cuts to mantain professionalism and engagement.

• Versions: Vertical and horizontal versions of each video, with burned-in captions for broad accessibility.

• Revisions: Up to two revisions per video.

Deliverables:

• One video (roughly 2-3 minutes in length)

• 50 photos per production day

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.