FEASIBLY - VIDEO STRATEGY 2026

March 23, 2026

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Make Roots is excited to help bring Feasibly’s story to life through smart, strategic video. Your mission to deliver fast, accurate, bank-ready feasibility studies is not only compelling, it’s deeply needed by decision-makers navigating high-stakes projects.

Below, you’ll find a summary of our proposal to create clear, effective content that builds trust, drives action, and captures the unique power of your platform.

 
 

Video GOALS

The goal is to systematically remove barriers to adoption by answering the questions customers are actually asking.

  1. Can I trust this?

  2. How does it work / ease of use?

  3. What does onboarding look like?

  4. Will it make a difference / improve our business?

PRODUCTION SCOPE

For the remaining quarters of 2026 (Q2, Q3, Q4) we will capture one interview session with Brian. Using this footage, we will create a living library of media, strategically built to drive conversion by answering the questions customers are actually asking.

ASSET MENU

Think of each interview session as an opportunity to capture a variety of video assets. Below are a list of best-performing topics to achieve our goal:

  • The Trust Video answers, “Is this legit, and is it for me?” through a clear, human-centered story that shows the problem and transformation using real people or relatable scenarios. Its goal is to create immediate recognition and trust. People convert when they feel understood, not just informed.

  • The Under the Hood Video answers, “What happens if I say yes?” by visually walking through the experience of using Feasibly for a specific use case. It removes confusion and friction, helping potential customers feel confident and ready to move forward.

  • The Proof Video answers, “Does this actually work?” by telling one focused, story-driven case study. It follows a simple before-and-after structure with specific outcomes, giving clear, credible evidence that Feasibly delivers real results.

  • The Impact Video answers, “Did this matter long-term?” by showing real outcomes and ripple effects over time. It highlights lasting value and broader impact, strengthening both retention and trust with new audiences.

  • Bite-sized wisdom in animated typography. Purpose: Equip users to sell their project better with Feasibly’s help

  • Stylized footage and text on screen. Purpose: humanize the tech and differentiate it from generic AI claims. Show WHY Feasibly is different. Each video is one distilled thought.

WHY MAKE ROOTS?

Agile, multi-skilled team with B2B expertise

Efficient, intuitive production process

Authentic, well-researched storytelling that resonates

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

QUARTERLY INVESTMENT

 
 

TOTAL: $15,500 (per quarter)

 

Michael Savisky, Executive Producer

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.