FEASIBLY - VIDEO MARKETING SCOPE
November 12, 2025
___________
This video suite deepens user understanding and confidence, targeting decision-makers already engaged in the sales pipeline. Each asset builds trust, demonstrates ROI, and clarifies how Feasibly delivers bank-ready results faster than traditional studies. Project scope and assets are detailed below:
1. “Why Feasibly Pro?” Video — 2 Minutes
Purpose:
Position Feasibly Pro as the logical next step for serious users. Showcase tangible ROI, speed, and confidence for high-frequency clients (developers, investors, multi-site teams).
Content Focus:
Comparison: traditional feasibility vs. Feasibly Pro
Real-time data, AI accuracy, and cost savings
Data points validating results
Visualized ROI summary
Production Scope:
Script + concept development
Motion design + on-screen data visualizations
Voiceover and music
2 rounds of revisions
Deliverable: 1 polished 2-minute video
Estimated Investment: $4,800
2. “Video Demo” — 3 Minutes
Purpose:
Demonstrate the product interface, guiding users through the Feasibly experience from onboarding to report output, while highlighting differentiators.
Content Focus:
Screen-captured walkthrough of the tool
Key steps annotated and narrated
Visual cues for speed, ease, and precision
Optional call-to-action outro (“Get Started” / “See Your Study”)
Production Scope:
Script + VO direction
HD screen recording and animation sync
Clean visual pacing + interface emphasis
1 revision round
Deliverable: 1 branded, narrated product demo
Estimated Investment: $3,500
3. “How It Works” Lottie Animation Set — 4 Stylized Animations
Purpose:
Embed visual clarity directly into the Feasibly website. These short looping animations illustrate the “four steps” found on the landing page. Clean, smooth design in an instantly-loaded, endless loop.
Content Focus:
Conceptual visuals for:
Start Project and Input Data
AI and Expert Processing
Review and Refine
Investor-Ready Output
Optimized for fast web load times
Designed to align with Feasibly’s color palette and typography
Production Scope:
Storyboards (with 1 round of revision)
Vector illustration + animation in Lottie JSON format
Deliverables: 4 Lottie animations (approx. 10 sec each, looped)
Estimated Investment: $4,000
WHY MAKE ROOTS?
Agile, multi-skilled team with B2B expertise
Efficient, intuitive production process
Authentic, well-researched storytelling that resonates
State-of-the-art cinematic equipment
Excellent collaborators and idea synthesizers
Michael Savisky, Executive Producer
Let’s get started!
Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.
Please review our Terms and Conditions, and sign the form below to get started today.