INTRO

At Make Roots, we understand that Fox’s Pizza isn’t just about making great pizza—it’s about building a family of passionate owner-operators, dedicated employees, and loyal customers who all share a love for the brand’s rich history and community-driven values.

PROJECT OVERVIEW

This project is an opportunity to strengthen connections by creating impactful, authentic, and engaging video content tailored to support franchise owners, empower employees, and amplify Fox’s story to a broader audience.

We know the importance of balancing professional excellence with a personal, family-oriented touch, and our goal is to craft a comprehensive video strategy that not only reflects Fox’s Pizza’s vision but also equips your franchise system with the tools to thrive in today’s fast-moving, competitive landscape.

Together, we’ll celebrate Fox’s legacy, champion its people, and pave the way for even greater success!

Our GOALS

Our goal is to create 18 to 22 videos during the first year of engagement. These videos will act as a solid, comprehensive library to support franchisee success, employee engagement, and brand growth while aligning with Fox’s mission of trust, family, and business success.

This package includes one year of service:

Five monthly hours of on-site consulting (like training sessions or planning/vision meetings), plus off-site research, planning, writing, and editing, plus 10-12 production days (video shoots at Fox’s locations). It also includes all necessary production and editing technology, like cinema-grade cameras and industry-leading software. Excluded are: costs of paid actors or video participants (if needed for training videos), and video-specific props or skilled persons (for example, wardrobe or makeup).

View the PDF below for a detailed breakdown of the videos and timeline:

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

What You Get (In a Nutshell)

This year-long engagement includes:

• 5 monthly hours of on-site consulting (meetings and Best Practices training sessions)

• 10-12 days of video production (filming at corporate or store locations in Pittsburgh)

• Research, writing, planning, editing (off-site) plus all necessary editing technology, like cinema-grade cameras and industry-leading software

• A complete library of 18-22 ready-to-use videos, with recommendations on best practices for use.

INVESTMENT

$7,100 / month (with 1 year contract)

Out-of-scope time commitments will be billed hourly each month, at a rate of $100/hr. These hours and charges will only be applied with written consent from you, the client.

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.