Connected is a short animated film that introduces the Pittsburgh Longevity Hub through the lived experiences of three individuals navigating aging, caregiving, and purpose. Rather than explaining the model from a top-down perspective, the film reveals it organically as we follow three characters through moments of friction, discovery, and renewed connection as the Hub aligns healthcare, technology, and community support around their needs.

Using a warm, illustrated style and a human-centered narrative that unfolds from the POV of these three archetypes, the piece makes a complex, future-facing system feel immediate, human, and achievable.

PROJET GOAL

This concept is designed specifically for an audience that is accustomed to complexity, but constrained by time. Rather than asking stakeholders and partners to absorb a new model through explanation alone, the film translates the Pittsburgh Longevity Hub into something immediately graspable: a lived experience.

Equally important, this approach positions the Longevity Hub as a credible, scalable solution. Clear visuals depicting both high-touch and high-tech elements will feel both innovative and human.

CONCEPT

Three lives, one day in Pittsburgh.

Ruth misses a follow-up appointment because the instructions were confusing. James sits in his car outside a gym, unsure if he belongs there. Lena steps out of a meeting to take a call. Her father fell again, and she’s not sure who to call next.

As the animation unfolds, we see how these real problems are met with something different: a single, connected place where care, guidance, and community come together. Ruth gets clear guidance, James finds the right entry point, and Lena knows exactly who to call and what happens next. The Pittsburgh Longevity Hub steps in as a practical, proven solution.

Pre-Production

• Discovery meeting to align with JHF on goals, audience, and key messages

• Refine concept into a clear, focused script/narrative

• Invite script input and refine (3 revision rounds)

• Develop visual style frames and animation direction

• Build a concise storyboard to map flow and clarity

• Lock voice, tone, and structure before production begins

Production

• Create custom illustrated assets

• Animate scenes

• Record and direct professional voiceover (if applicable)

• Develop music and sound design to support tone

• Two progress checkpoints to ensure alignment

Post-Production

• Deliver web-optimized versions for multiple platforms

• Provide organized project files for future use (if applicable)

Deliverables:

One animation (roughly 3-4 minutes in length)

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

Pre-Production — $2,500

Creative development

Scriptwriting and revisions

Storyboarding and visual direction

Project planning and alignment

Production — $9,500

Custom illustration and design system

Animation and motion graphics

Voiceover casting and recording

Music licensing and sound design

Post-Production — $4,500

Sound mix and final mastering

Delivery of final assets and formats

Let’s get started!

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