Nye, Stirling, Hale, Miller & Sweet has built its reputation on two rare strengths: extraordinary litigation skills and deep client care.

The goal of this strategy is to translate that unique expertise into a powerful digital presence—one that reflects your firm’s precision, humanity, and accessibility as a firm clients can trust with life-changing cases, and still feel comfortable picking up the phone to call.

Through authentic, SEO-aligned storytelling and refined, approachable visuals, we’ll help attract and sustain a steady cycle of high-value, catastrophic cases, connecting your proven skill to the clients who need it most.

Below, you’ll find an outline of three key phases and the deliverables assigned to them.

Phase 1: Strategic Messaging & Core Website Copy

Purpose: This phase defines the firm’s voice, aligns it with SEO intent, and builds copy that naturally performs — not because it’s stuffed with keywords, but because it speaks directly to what clients are searching for and feeling. This becomes the groundwork for video scripts, campaigns, and content, ensuring a unified message that drives both trust and visibility.

What’s Included:

• 2 Strategic Discovery Calls (60 min) – distills firm differentiators, tone, and audience insights

• Messaging Blueprint (2 pages) – concise, strategic guide that defines your core message, ideal client journey, tone of voice, and positioning — so your entire online presence speaks clearly and consistently. A reusable asset that can be used beyond your website (email, ads, etc.)

• Coordination with Rankings.io – blends top-priority keywords seamlessly into your message and ensures strategic alignment

• Website Copywriting for 4 Key Pages (these page do the heavy lifting of guiding visitors from interest to action):
  

• Homepage: hooks visitors using empathy, clarity, and client-centered positioning

• About Page: frames your backstory as a credibility-builder, not a resume 

• 1 Key Practice Area Page (catastrophic injury): answers unspoken client fears and positions you as the trusted guide

• Contact Page: reduces hesitation and makes the next step feel easy

Deliverables:

• Messaging Framework (PDF)

• Fully written, SEO and conversion optimized copy for 4 key pages

• Web-ready formatting and direct implementation of all copy into the backend of your website CMS (e.g. Wordpress if going with the Rankings.io website).

• Content Strategy Integration Plan (PDF): A high-level guide that shows how our messaging and copy align with SEO strategy. Includes keyword-backed content recommendations for future blog posts or resource pages that extend your authority and connect with what your clients are already searching for.

Phase 2: Core Production

Purpose: This phase translates our research and writing from phase one into powerful visuals. Our aim is to capture your firm’s empathy and expertise through cinematic storytelling — videos and photos designed not just to inspire, but to strengthen your site’s SEO and engagement metrics. Each video pairs with keyword-informed copy, ensuring every asset reinforces the other: watchable stories that perform well and rank well.

• Flagship Brand Film: 2–3 minutes, cinematic tone, filmed in-office with client stories, attorney interviews + b-roll of client interactions.

• Attorney Profile Videos: 6–8 short (45 second) story-driven attorney bios that avoid simply listing accomplishments, and instead focus on most meaningful career successes: a focus on client care.

• Practice Area Explainers: 2 short videos (30–60 sec) tailored to high-value search terms.

• Longer form written content to accompany videos to drive additional engagement and trust building.

• Photo Library: High-end stills (roughly 40 edited images) of attorneys, office, candid moments—usable across site and PR.

Production Details :

• Shoot Days: 2 full days on-site

• Crew: Director-Camera Ops. / Photographer

• Gear: Professional camera, lighting, and audio equipment included

• Travel Fees: Not included (billed separately if applicable)

Deliverables:

• 1 flagship brand film (2–3 min)

• 6–8 partner profile videos

• 2 practice area explainers

• Two rounds of client revision per video

• Complete photo library

Phase 3 – Content Distribution & Optimization

Purpose: Turn your new video, photo and written assets into sustained visibility and credibility. This phase ensures every piece of content reaches the right audience, supports Rankings.io’s SEO strategy, and continues working long after launch.

What’s Included:

• 2 Strategy Distribution Sessions – align with your team and Rankings.io on key channels, posting cadence, and SEO priorities

• Content Rollout Plan (60 days) – publish schedule and cross-platform recommendations for web, social, and YouTube

• SEO & Metadata Optimization – on-page updates for new videos and copy to maximize ranking and engagement

• Performance Snapshot Template – framework for tracking traction and future refinements
  

Deliverables:

• Distribution Strategy Summary (PDF)

• 60-Day Editorial Calendar Plan

• SEO-optimized metadata package for all video and copy assets

TIMELINE

State-of-the-art storytelling tools and software

Excellent collaborators and idea synthesizers

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.

A 25% non-refundable deposit is required to begin this engagement.