TIP 2026
Photo/Video Proposal - June, 2026
___________
TIP changes lives by opening doors to meaningful careers and long-term stability. But there is so much more that often goes unnoticed by the public. We’re excited to present these two story-driven assets (plus photography) that not only showcase the impact of TIP’s work, but also help future students, employer partners, donors, and community stakeholders understand what makes TIP so different.
PROJECT ONE: THE TIP EFFECT
Our goal: to create a 2–3 minute flagship brand film that introduces audiences to the Trade Institute of Pittsburgh and communicates the depth and breadth of its impact. The film will track the journey from enrollment through job placement, weaving together trade skills training, life skills development, social service supports, employer partnerships, and the broader community impact of TIP.
Pre-Production
Discovery meeting to align on key messages
Develop creative approach and narrative framework
Identify featured student(s), instructors, alumni, employer partners, and family participants
Coordinate schedules
Conduct pre-interviews to uncover authentic story arcs and identify compelling moments
Build production schedule and shot list
Deliverables:
Approved script
Production schedule created
Production
Interface with TIP to decide which shots already exist in the categories of:
Classroom instruction and hands-on trade training
Life skills workshops and support services
Home life and family interactions
Community environments and neighborhoods
Employer partner interviews and workplace footage
Graduation and job placement moments
Faculty and leadership perspectives
Schedule 2 production days to capture the missing components
Deliverables:
All raw media captured, and backed up on secure hard drives.
Post-Production
Editing: Create a 2-3 minute master edit, with 2 cutdowns for social media.
Finishing: Apply color grading. Complete sound design, add music, add titles and logos as needed.
Revisions: Provide up to three rounds of video revision to refine the final product.
TIMELINE
Project Kickoff
Pre-Production
Production
Post Production
June 20, 2026
July, 2026
August 2026 - Sept 2026
Sept 10 - 20
PROJECT TWO: WALL OF FAME
The Wall of Fame is an opportunity to celebrate the people, partnerships, and success stories that make TIP's mission possible. We'll capture the energy of the event and create photo and video assets that extend its impact long after the evening ends.
Pre-Production
Identify featured speakers, honorees, and must-capture content
Confirm logistics and coverage plan
Production - Oct. 1, 2026
Capture event atmosphere, guest interactions, speeches, and award presentations
Conduct brief on-site interviews as needed
Photograph candid moments, group photos, and event details
Post-Production
Edit a one-minute highlight video
Color-correct and organize final images
Deliver a curated online photo gallery (roughly 50-70 photos) and social-ready video file
4. Timeline
Planning: 2 weeks before the event
Coverage: Event day (October 1, 2026)
Delivery: Within 5 business days of event
Why Make Roots?
Agile, multi-skilled team with nonprofit expertise
Efficient, intuitive production process
Authentic, well-researched storytelling that resonates
State-of-the-art cinematic equipment
Excellent collaborators and idea synthesizers
INVESTMENT BREAKDOWN
Project One: The TIP Effect
Pre-Production 500
Production 4,000
Post-Production 2,500
Total: 7,000
Project TWO: WALL OF FAME
Pre-Production 150
Production 2,500
Post-Production 1,500
Total: 4,150
Michael Savisky, Executive Producer
Let’s get started!
Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.
Please review our Terms and Conditions, and sign the form below to get started today.