At Make Roots, we know that every nonprofit served by UPMC has a unique story worth telling. Our team specializes in creating cinematic, documentary-style video suites that spotlight the powerful work of nonprofits across the region.

Our team for this project will be unobtrusive and nimble—for more efficient scheduling, ease of communication, and faster turnarounds. Our goal is to create a sharable suite of seven social videos (roughly 1 minute apiece) and seven cutdowns (15 seconds apiece) that highlight select regional nonprofits in the UPMC Gives database, putting the spotlight on their successes and triumphs, with a nod to UPMC’s dedication to regional giving.

Pre-Production

• Concept Development: Collaborate with UPMC to finalize the video concept and scripts, ensuring they align with the vision.

• Planning & Preparation: Review location photos in lieu of scout sessions. Confirm shot lists, locations, and any necessary permits. Finalize schedule and logistics.

Deliverables:

• Approved script

• Production schedule and location plan

Production

• On-Site Filming: Capture cinematic footage, focusing on community impact and deep storytelling. A nimble team of two (director/cinematographer and grip/audio) will be present to minimize our footprint.

• Drone and B-Roll: Capture supporting shots, including aerial footage to showcase key locations.

Deliverables:

• All captured footage and audio

Post-Production

• Editing and Finishing: Craft the final videos with professional editing, color grading, sound design, and branded graphics.

• Revisions: Provide up to two rounds of revision per video to refine the final product.

Deliverables:

• Seven spotlight edits (roughly 1 minute apiece)

• Seven cutdown edits (15 seconds apiece)

• All files delivered in web-ready HD format

Deliverables:

• Several video edits completed before end of year

• Remaining edits completed by February, 2025

State-of-the-art cinematic equipment

Excellent collaborators and idea synthesizers

While we can do massive productions, our specialty is in creating cinematic quality with a small footprint. For this project, we will be a crew of two, which translates to efficiency, ease of communication, and quicker turnarounds.

MOCK SCHEDULE

9:00 AM – 9:30 AM | Setup and Pre-Production

Crew Arrival & Setup: Unload and set up camera, audio, lighting, and drone equipment.

Site Walkthrough: Brief tour with nonprofit contact to confirm interview and b-roll locations.

Team Briefing: Review shot list, interview questions, and production timeline.

9:30 AM – 10:30 AM | Interviews

Primary Interview: Conduct an interview with the nonprofit's spokesperson (CEO, director, or key staff member). Capture responses that highlight the nonprofit's mission, relationship with UPMC Gives, and its impact on the community.

Location: Indoor (conference room or visually compelling area)

Supporting Interviews (Optional): If time allows, conduct brief interviews with staff members or beneficiaries to capture diverse perspectives.

10:30 AM – 1:30 PM | Interior & Additional B-Roll

Office & Facility Footage: Capture b-roll of staff working, program activities, and interactions with community members (if applicable).

Close-Ups & Details: Focus on impactful visuals (e.g., hands-on work, logo, materials, equipment relevant to the nonprofit's work).

Supplemental Shots: Specific program interactions, transitional or closing shots.

1:30 PM – 2:00 PM | Lunch Break

2:00 PM – 3:00 PM | Drone & Exterior Footage

Drone Footage: Capture aerial shots of the nonprofit’s building and surrounding area for establishing shots. Showcase the neighborhood and provide context for the nonprofit's community impact.

Location: Exterior shots from a safe, authorized area.

Exterior B-Roll: Capture building exteriors, signs, and any outdoor activities (if applicable).

3:00 PM – 3:30 PM | Community & Neighborhood Footage

Neighborhood B-Roll: Capture footage around the nonprofit’s location to illustrate the environment they serve.

4:00 PM | Wrap-Up & Breakdown

Let’s get started!

Thank you for the opportunity to collaborate with you. We’re committed to capturing your vision with care, creativity, and precision.

Please review our Terms and Conditions, and sign the form below to get started today.